Toronto City Life

Posts Tagged ‘ whisky ’

Whisdom of the Chairman

Posted on April 19th, 2013 – Be the first to comment

Sarah and I were invited to sip and discuss the somewhat misnomer-ed Canadian Club Whisky (it’s American-owned although it has deep roots here), at a promotional event hosted at her old alma mater.

There was the traditional tasting of some of CC’s star products, straight up…

…and mixed…

I find the CC version of a 12-year-old to be less smooth than a comparable Macallan, but comparing pricey Scotch and North American whisky probably isn’t fair.

Not that it really matters much; I wouldn’t classify myself as a CC drinker (or whisky, for that matter), but I could definitely see myself ordering a few of the tasty drinks we sampled. The food, consisting of nibbles supplied by Tundra, was also great.

But probably the best part of the event was the fact that the Canadian Club Chairman was walking around, mingling, and generally making himself available to the guests.

If you don’t recognize him, maybe this will help:

He’s not shy to rub shoulders with the hoi polloi…

…or to bring his son to events…

Sarah and I caught up in person with Toronto’s social media scenesters, drank till we were glowing, and made friends with the caterers (you never know!)

We were also pleased to see a number local businesses being supported as part of Canadian Club’s campaign. Both inside and outside the great hall, these locals rounded off the manly inspiration behind the CC campaign with things like men’s cuts, personal grooming products, and suits.

Many thanks to Canadian Club and Praxis PR for having us and for the generous swag bags we lugged home.

Cheers!

Filed under: B Sides, Patrick Bay, Videos

Drinking with money-grubbing bankers

Posted on October 29th, 2009 – 4 Comments

Let me start by laying it all out on the table.

The Macallan Scotch tasting that I was invited to yesterday was put on by word-of-mouth advertising agency Matchstick. The idea behind hosting the event was obviously to provide some publicity for the whisky through blogging / social media / etc., but I want to assure you that it fell well within my guidelines for ethical and responsible shilling. The agency, insists that anyone attending their events is honest and upfront about it, and I wouldn’t have gone otherwise.

TCL isn’t about confessions or selling stuff, but it’s important that you know who was involved, and for what purpose. And that I’ve killed people.

There, clean conscience, ready to imbibe — just the way God wants it. :D

So, instead of just yammering on about booze, I thought that the best way to get into the evening would be to take you along.

I knew bupkis about Whisky when I arrived at the swanky Yorkville hotel. I mean, I’d drank whisky before but had more experience with the sticky tape version of Scotch than with the liquid one. So the first thing that Mark, our host, did was to explain that whisky is Scotch, Scotch is whisky. Only Scotch proper comes from Scotland.

Next, he went on a jovial story in a heavy Quebecois about how thrilled that he, as an avid whisky drinker, was to land this job with Macallan. He really seemed quite pleased about it.

Mark looks a bit of a greedy money-grubbing banker in the photo above, doesn’t he? But no, he’s just genuinely pleased at the prospect of sipping on expensive whisky all evening; it’s glee.