Drinking with money-grubbing bankers
Posted on October 29th, 2009 – 4 CommentsLet me start by laying it all out on the table.
The Macallan Scotch tasting that I was invited to yesterday was put on by word-of-mouth advertising agency Matchstick. The idea behind hosting the event was obviously to provide some publicity for the whisky through blogging / social media / etc., but I want to assure you that it fell well within my guidelines for ethical and responsible shilling. The agency, insists that anyone attending their events is honest and upfront about it, and I wouldn’t have gone otherwise.
TCL isn’t about confessions or selling stuff, but it’s important that you know who was involved, and for what purpose. And that I’ve killed people.
There, clean conscience, ready to imbibe — just the way God wants it. :D
So, instead of just yammering on about booze, I thought that the best way to get into the evening would be to take you along.
I knew bupkis about Whisky when I arrived at the swanky Yorkville hotel. I mean, I’d drank whisky before but had more experience with the sticky tape version of Scotch than with the liquid one. So the first thing that Mark, our host, did was to explain that whisky is Scotch, Scotch is whisky. Only Scotch proper comes from Scotland.
Next, he went on a jovial story in a heavy Quebecois about how thrilled that he, as an avid whisky drinker, was to land this job with Macallan. He really seemed quite pleased about it.
Mark looks a bit of a greedy money-grubbing banker in the photo above, doesn’t he? But no, he’s just genuinely pleased at the prospect of sipping on expensive whisky all evening; it’s glee.
... with pictures
... with sounds
... with videos
... with opinions
... that's shorter
... that's longer
